Bensons for Beds announces partnership with Sleep Expert
Bensons for Beds today announces an exciting new partnership with Sleep Physiologist, Stephanie Romiszewski.
Stephanie has been appointed as Bensons’ official Sleep Expert and will be working with the retailer to offer expert advice on how to get the best night’s sleep possible. Stephanie will bring her straight talking and realistic approach to sleep, and her overall passion and infectious enthusiasm for the science of sleep wellness to the Bensons brand strategy.
Working with a Sleep Expert will allow Bensons for Beds to encapsulate its brand proposition of ‘Sleep WellnessTM’. Stephanie will be supporting Bensons on a number of creative campaigns, sharing her scientific knowledge base so customers can benefit from genuine tips and advice on sleep and wellness, helping them to understand their own sleep requirements.
Stephanie has a wealth of knowledge in the field of sleep and has been working in Sleep Medicine for 13 years. She will be working with Bensons alongside running her own practice ‘Sleepyhead Clinic’. Previously, Stephanie has appeared on the Channel 4 series ‘Secrets of Sleep’ where she offered expert advice to members of the public.
Lynda Stretton, Bensons for Beds Head of Brand said, “We are proud to announce our partnership with Stephanie, who will be working as an extension of the Bensons team. Sleep is so critical for our health and wellbeing and at Bensons we are passionate about helping people live their best lives through sleep education. Stephanie’s simple, yet scientifically driven advice makes her the perfect partner to join us on our mission to help the nation get the best night’s sleep possible.”
Stephanie Romiszewski, Bensons for Beds Sleep Expert commented, “In a time when sleep wellness has become the hot topic, it can be easy to get lost in the wealth of information out there! It was clear when Bensons for Beds and I first met that we held the same ethos – sleep wellness needs to be simple, and it needs to work. I am passionate about disseminating complex evidence based information in a way that we can all benefit, and that is realistic. I’m excited about this collaboration, as together I think we can help the nation sleep better. I’m really looking forward to what the future will bring with Bensons!”