Bensons for Beds team up with Magic Radio’s Cash for Kids charity
If you had to choose, would you prefer to receive one big present this Christmas or lots of little ones? Your inner child would probably tell you to go for the bigger option, and while that may seem like the sensible choice, the latter might prove to have a more significant impact – the same works for charities too.
Christmas is a time for joy and sharing, which is why Bensons for Beds is teaming up with Magic Radio’s Cash For Kids this Christmas to support ‘Mission Christmas’. Launching on Monday 26th November, the initiative aims to distribute thousands of gifts to disadvantaged children across the UK, helping them to achieve their potential.
Magic Radio will be asking listeners to buy an extra gift this Christmas and drop it off at their local Bensons for Beds store. Each store will have ‘Magic Mission’ boxes where toys will be collected and then delivered to thousands of children’s homes all over the country, bringing them some festive joy.
Helen Nunn, Head of Media and Planning at Harveys and Bensons for Beds says: “Christmas is a time for giving, so we’re delighted to be part of an initiative which encourages the community to come together and help make a difference. Every child should have a special Christmas, and ‘Mission Christmas’ inspires us all to dig a little deeper this festive season for children who might not otherwise receive a gift.”
Each year, Cash for Kids reaches out to disabled, disadvantaged and vulnerable children in our communities. The charity, which helped raise over £23 million in 2017, is hoping to achieve the same results this year.
A spokesperson for Cash for Kids says: “Across the UK, one in four children live in poverty, and Christmas is a luxury such families cannot afford. We’re on a mission to ensure that every child has a happy Christmas, so are truly grateful to Bensons for Beds for helping us achieve that mission with its toy collection boxes.”
Cash for Kids is a national charity which supports disabled, ill and disadvantaged children all year round across the UK.