Bensons launches personalised Sleep Diet Model

Bensons for Beds has unveiled its bespoke Sleep Diet model*, perfectly designed by sleep expert, Stephanie Romiszewski, to prescribe the ideal sleep regime to our nation of struggling sleepers.

Available to everyone nationwide from the Bensons for Beds website, the Sleep Diet allows Brits to determine a sleep profile which they can relate to, and subsequently, follow a bespoke sleep regime.

The launch comes following recent figures from Bensons revealing the huge impact sleep has on mental health.  69 per cent of people feel at their wit’s end from lack of sleep and 31 per cent even feel depressed if they don’t get enough sleep.

Tackling the common misconception that ‘one size fits all’ when it comes to sleep advice, Bensons launches the new Sleep Diet model to determine the most common sleep personalities and tips for making the most of your slumber.

Stephanie Romiszewski, Bensons for Beds sleep expert, who developed The Sleep Diet, says:“With a plethora of sleep tips out there, it’s hard to know which route to take – especially as Brits become more wary of how sleep affects their day to day lives.”

Sleep deprived Brits can work their way down Bensons’ Sleep Diet model, picking their most common feelings and behaviours to match themselves to a sleep personality profile.

Each profile takes into account common behaviours that impact our sleep:

The “Lie In Lover”, who hits snooze on a regular basis and uses the weekend to ‘recover’ from lack of sleep during the week

The “Tech Addict”, who may work well into the evening and take their tech to bed with them

The “Energy Obsessed”, who relies on caffeine to get through their day

The “Over Thinker”, whose mind runs wild on when the lights go off

The “Adaptor”, who plans their life around their sleep issue and often cancels social activities as a result

The “Ritualist”, who sets themselves a strict sleep regimen and follows any and all tips and advice about sleep

The “Sweet Spot”, for those who have a healthy, positive relationship with their sleep

Once they determine their profile, people can then follow a suggested Sleep Diet regime. Tips include, for example, getting up at the same time every morning for “Lie In Lovers”, scheduling in one hour of tech in the early evening for “Tech Addicts” and getting ready for bed an hour earlier than usual for “ Over-thinkers”.**

Stephanie continues: “We are all so different, and there are a range of so many different types of sleep issues. These will change over our life span, as sleep is not a stagnant process! It could be that you are a mix of profiles, so you should use the advice which works for you. The most important thing is to maintain a positive, healthy attitude about sleep.”

Helen Nunn, Head of Marketing at Bensons for Beds says: Whether you’re a self-confessed snoozer, tech addict or caffeine lover, it’s clear there’s no one size fits all when it comes to getting the best night’s sleep. We have developed the Sleep Diet model as part of our commitment to delivering Sleep Wellnessto the nation, as everyone should be able to enjoy a great night’s sleep – and follow a regime that works for them.”

To discover your sleep profile and find out how you can become a better sleeper, visit Bensons for Beds’ new Sleep Diet model at

*Please note – if you feel you have a sleep disorder/problem, please contact your GP. The Sleep Diet is not an alternative to your doctor’s advice. Do not drive or operate heavy machinery if you are feeling sleepy

Bensons for Beds

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