Join us in celebrating a breakthrough in our sustainability practices, with recycling rates and sales of our eco-friendly Silentnight Choices range at a record high.
Since launching our recycling programme in August 2018, we have seen around 40,000 beds taken for recycling in the past 10 months, meaning we have saved around 1,800 tonnes of mattresses from going into landfill.
Did you know, the UK sees around 7.5 million mattresses thrown away each year, this equates to 247,500 tonnes, which in turn is the equivalent of around 40,500 double decker buses or nearly 14,000 swimming pools! In fact, around 12,000 mattresses are illegally dumped each year, with mattresses accounting for 13% of all fly-tipping.
Waste levels in the UK are generally at an all-time high, with 45.4 million tonnes of waste dumped each year and England’s landfill sites are set to reach maximum capacity by 2022.
With such monumental figures of waste apparent, we saw an opportunity to offer a quick and easy recycling solution to customers through the introduction of our recycling scheme in August 2018, where customers can recycle their old mattresses and beds when they have their new item delivered.
With the bed bases being recycled for fuel and bio-mass, the mattresses undergo an extensive process at the recycling bank, where they are deconstructed and segregated into different materials to be reused in various industries:
- Foam (including memory and latex) is reused in textile production, such as cushions, pet beds and carpet underlay
- Shoddyfibre (mixed natural and synthetic fibres) is reprocessed for new mattresses, as well as automotive felt and carpet underlay
- Polyester is blended into other materials to make security guard vests
- Wool is pulled back into a fibre and used in new mattresses
- Cotton is used in textile production for clothing
- Polycotton is reused for new mattresses, as well as pet beds
- Mattress springs are also reused for new mattresses, as well as in tin pile production
In addition, sales of our revolutionary Silentnight Choices range featuring mattresses made from recycled plastic bottles, has seen a huge uplift of 96% in the past year. Since the Silentnight Choices range launched in 2018, we have saved over 48.7 million plastic bottles from entering the oceans and landfills – the equivalent distance (with bottles placed end to end) of London to Thailand.
Commenting on the increasing customer demand for sustainable options, heres what Pam Johnson, Head of Buying said:
“We not only look at the product components themselves in terms of sustainability but also how they are produced for example, by incorporating chemical treatment-free fabrics, which stop harmful chemicals going into our waterways.
“There are also innovative new filings which, in their production, reduce CO2 emissions, water and land use. We are excited to be incorporating these into our new ranges in Autumn this year.
“Overall, our sustainability practices are performing incredibly well so far, helping us contribute to reducing unnecessary waste in the UK, continued Johnson. Sales of our Silentnight Choices range also show how there is no quality compromise when customers choose sustainable products, people can do their bit for the environment, whilst enjoying an incredibly comfortable night’s sleep.
“We are committed to making a real change and will continue investigating new sustainable products and practices in the coming years, to help our business evolve and adapt to an increasingly environmentally-conscious nation.”
Our Silentnight Choices range is available to purchase now in stores and online.