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Sleep is our obsession campaign imagery paired with NBF Bed Retailer of the Year Award banner

Bensons for Beds Named Bed Retailer of the Year 2025-26!

Rachel MarshallRachel Marshall
September 26, 2025

We’re thrilled to share some exciting news with our customers and sleep-loving community: Bensons for Beds has officially been named Bed Retailer of the Year 2025-26!

This prestigious award recognises excellence in product quality, customer service, innovation, and commitment to helping the nation sleep better — and we couldn’t be more proud.

What this award means

Being crowned Bed Retailer of the Year 2025-26 isn’t just a win for us — it’s a win for every customer who’s chosen Bensons for Beds as their trusted sleep partner.

The award highlights:

  • Strong financial performance – In a tough market, we managed to improve our turnover, profit, average order value, conversion rate and website traffic.
  • Support of NBF brands – including our own Bensons for Beds manufacturing as well as Hypnos, Sealy, Jay-Be and more.
  • Championing NBF brands through in-store POS.
  • Outstanding customer service, both in-store and online.
  • Innovative Staff Training & Development – new initiatives, induction procedures, factory visits and performance reviews.
  • Sustainability & Corporate Social Responsibility practices – mattress recycling initiatives, zero-to-landfill, and our charitable partnership with BHF and Crisis.

A message from our team

"We’re absolutely delighted to be recognised as Bed Retailer of the Year 2025-26. This award reflects the passion, dedication, and hard work of our entire team — from our Sleep Experts in-store to our designers, logistics teams, and customer support staff. Most importantly, we want to thank our customers for trusting us to help them sleep better, every single night."

— Nick Collard, CEO, Bensons for Beds 

Why customers choose Bensons

Whether you’re buying your first bed, upgrading your mattress, or creating your dream bedroom, Bensons for Beds offers more than just products — we offer a better night’s sleep.

Here’s what sets us apart:

  • Over 70 years of sleep expertise
  • Extensive product range tailored to every sleep style and budget
  • SleepPRO® smart matching technology in-store
  • Flexible delivery options and helpful assembly services
  • Finance plans to make quality sleep more accessible
  • Eco-conscious collections and sustainable manufacturing practices

Looking ahead: Innovation never sleeps

Winning Bed Retailer of the Year 2025-26 is a proud milestone — but we’re not stopping here.

In the year ahead, you can expect even more from Bensons for Beds: 

  • New and innovative product launches
  • Expanded ranges of sustainable mattresses and beds
  • Enhanced online shopping experience
  • Continued investment in research and development to ensure we’re always delivering the best in sleep innovation

Thank you for helping us achieve this

We know that great sleep starts with great customers — and we’re incredibly grateful for your ongoing support.

Whether you’ve just discovered Bensons or have been with us for years, this award is a shared celebration of everything we’ve achieved together.

Explore award-winning sleep solutions today

Ready to experience what makes us Bed Retailer of the Year?

Bensons for Beds – Sleep made better, now officially the best.

Rachel Marshall - Brand Manager