Two white pillows are stacked neatly on a bed in a calm, modern bedroom.

How Do I Know What Kind of Pillow I Need?

Gemma HenryGemma Henry
July 6, 2026

Buying a pillow sounds simple… until you start looking. Suddenly there are memory foam, feather, orthopaedic, cooling gel, soft, medium, firm. And that’s before you even think about whether you sleep on your side, back, or stomach. 

The truth is, the “right” pillow depends mostly on how you sleep and what your body needs. The wrong pillow can leave you waking up with neck pain, headaches, or that annoying feeling like you didn’t sleep properly at all. 

If you’ve ever wondered “How do I know what kind of pillow I need?”, this guide will help you narrow it down. 

Best Pillow for Side Sleepers 

Side sleeping is one of the most common positions in the UK, and it’s often considered one of the healthiest for your spine and breathing. However, it also requires the most supportive pillow. 

When you lie on your side, there’s a significant gap between your head and the mattress caused by your shoulder. A pillow needs to fill that space, so your neck stays aligned with your spine. 

If the pillow is too flat, your head drops downward and strains your neck. Too high, and your neck bends upward. 

What to look for: 

Side sleepers usually benefit from: 

  • Medium to firm pillows 

  • Higher loft (thicker pillows) 

  • Supportive materials that hold their shape 

Common good options include: 

  • Memory foam pillows 

  • Latex pillows 

  • Firm feather/down blends 

  • Contoured orthopaedic pillows 

Memory foam is particularly popular because it moulds to the shape of your head and neck, keeping everything aligned throughout the night. 

Another tip: if you have broad shoulders, you’ll likely need a thicker pillow than someone with a smaller frame. 

Pillow for Neck Pain Relief 

If you wake up with neck stiffness or headaches, your pillow might be the culprit. 

A pillow that doesn’t support the natural curve of your neck forces muscles to work all night to stabilise your head. Over time, this can lead to chronic discomfort. 

Features that help reduce neck pain 

What to look for: 

  • Ergonomic or contoured designs 

  • Medium firmness 

  • Pressure-relieving materials 

Orthopaedic pillows are specifically designed to cradle the neck and support the cervical spine. 

Memory foam tends to work well because it distributes weight evenly and maintains consistent support. 

Extra tips for neck pain 

  • Avoid pillows that are too high or too flat 

  • Keep your neck aligned with your spine in your sleeping position 

Sometimes the issue isn’t the material, it’s simply that the pillow has lost its shape over time. 

Pillow Materials Comparison 

Pillows come in several different materials, and each one feels quite different when you sleep on it. 

Here’s a simple comparison to help you understand the main options. 

Material 

Feel 

Pros 

Cons 

Best For 

Memory Foam 

Contouring, supportive 

Excellent neck support, holds shape 

Can retain heat 

Side and back sleepers 

Feather/Down 

Soft and plush 

Lightweight, breathable 

Needs fluffing, less support 

Stomach sleepers 

Latex 

Responsive and supportive 

Durable, breathable, supportive 

More expensive 

Side sleepers 

Microfibre 

Soft synthetic 

Affordable, hypoallergenic 

Flattens faster 

Guest rooms or occasional use 

Buckwheat 

Firm with airflow 

Excellent support and cooling 

Noisy, unusual feel 

People with neck pain 

Quick takeaway 

  • Support needed? Memory foam or latex 

  • Prefer softness? Feather or down 

  • Budget option? Microfibre 

  • Want natural support? Buckwheat 

Material choice often comes down to comfort preference as much as support needs. 

How to Choose a Pillow for Back Sleepers 

Back sleepers need a pillow that supports the neck without pushing the head too far forward. 

A pillow that’s too thick will tilt your head forward, putting pressure on the neck and upper spine. 

Instead, the goal is to keep your head in a neutral position, with the natural curve of the neck supported. 

Ideal pillow characteristics 

Back sleepers usually do best with: 

  • Medium loft (medium thickness) 

  • Medium firmness 

  • Neck support or contouring 

Some pillows designed for back sleepers have a slightly raised section under the neck and a flatter area for the head. 

Good options include: 

  • Contoured memory foam pillows 

  • Medium loft feather pillows 

  • Latex pillows with moderate firmness 

If you often switch between back and side sleeping, a medium-firm adjustable pillow can work well. 

Pillow Firmness Guide 

Firmness is another major factor in choosing the right pillow. 

Too soft and your head sinks too far down. Too firm and it can push your neck out of alignment. 

Here’s a quick guide to what different firmness levels typically feel like. 

Firmness 

Feel 

Best Sleeping Position 

Benefits 

Soft 

Very plush and compressible 

Stomach sleepers 

Prevents neck bending 

Medium 

Balanced softness and support 

Back sleepers 

Maintains spinal alignment 

Medium-Firm 

Supportive with some give 

Combination sleepers 

Works for multiple positions 

Firm 

Very supportive, minimal sink 

Side sleepers 

Keeps head elevated 

Choosing firmness based on body type 

Body size also affects what feels comfortable: 

  • Lighter sleepers often prefer softer pillows 

  • Heavier sleepers typically need firmer support 

  • Broader shoulders usually require thicker pillows 

This is why one pillow that works perfectly for someone else might feel completely wrong for you. 

Final Thoughts 

Choosing the right pillow isn’t about buying the most expensive one or following trends. It’s about matching the pillow to your sleeping position, support needs, and comfort preferences. 

A quick summary: 

  • Side sleepers: firm, high loft pillows 

  • Back sleepers: medium loft, supportive pillows 

  • Neck pain: ergonomic or memory foam designs 

  • Material choice: depends on comfort and support preference 

  • Firmness: should keep your neck aligned with your spine 

If you wake up feeling well-rested and pain-free, you’ve probably found the right pillow. 

And if not? It might be time to retire that old flattened one you’ve had for the past five years. 

Your neck will thank you. 

Gemma Henry - Content Lead

Gemma finds sleep fascinating and describes the discovery aspect of her role as eye-opening. Her keen eye for detail and dedication to thorough research ensures that Bensons customers get the informative sleep-based advice they're looking for.