Gemma Henry
Content Lead
Gemma Henry
Working at Bensons
How long have you worked at/with Bensons for?
3 months so far. But I’m excited to see where my future at Bensons will lead!
Why Bensons?
Sleep is quite simply fascinating! And there are so many interesting avenues down which the subject of sleep will take you, so the research aspect of my role is often very eye-opening. But what really drew me into the Bensons ethos was its dedication to delivering the wants and needs of our customers. Count me in!
Relevant Qualifications
•English Literature and Language, BA (Hons)
• 8 years of copywriting experience
• 6 years of content planning and ideation experience
What Gemmas' colleagues have to say about them:
"Gemma is the key driver of all things content in the Bensons Sleep Hub world – from writing articles that will help you get the perfect night’s sleep to creating content that we send out within our post-delivery journey on how to keep your Bensons purchases in tip top condition, all whilst making it interesting, informative and easy to read!"
Amy Walmsley, eCRM Executive
Expertise
What do you specialise in?
All things content related. This includes everything from the planning and creation of informative blog posts to analysing data to see how we can best fulfil the needs of our customers. I also champion our brand tone of voice and assist in the eCRM world from time to time too.
Industry experience
8 years marketing experience, including 2 years in product-based copywriting, and 6 years in guide and blog creation.
Gemma Henry
Industry experience
8 years marketing experience, including 2 years in product-based copywriting, and 6 years in guide and blog creation.
Articles written by Gemma
How to contact Gemma
You can email Gemma at gemma.henry@bensonsforbeds.co.uk
